Big 4, Channel 4

Originally constructed in 2007, the 50-foot-high steel Big 4 is a naked frame, ready to be transformed by artists. Its structure mirrors Channel 4’s iconic on-air identity, with the metal bars forming the logo only when viewed from a particular angle.
The Big 4 was created to celebrate both the Channel's 25th anniversary year and the launch of the Big Art Project. Since its inception a variety of artists, both internationally renowned and emerging talent, have created ‘skins’ for the 4.
January 2011 saw the fifth skin design "Time to Breathe" by artist Hannah Gourlay - which has the 4 softly breathe, inhaling and exhaling softly, at a similar pace to yogic breathing. Other artists include El Antsui (Untitled), Stephanie Imbeau (Shelter) & Claire Watson (Snowman)

Architects: Freestate, Client: Channel 4, Completed: 2007

Monument to the Unintended Performer, Big 4

The design celebrates Channel 4’s involvement and commitment to the London 2012 Paralympic Games. The installation, Monument to the Unintended Performer, is by disabled sculptor and artist Tony Heaton.

Artist: Tony Heaton, Architects: Freestate, Alongside: Millimetre Ltd , Enliten Architectural Lighting Ltd, and Syrett Neon International, Client: Channel 4, Completed: 2012